I spend a lot of time providing consulting services to small businesses and educating potential clients about search engine optimization (and SEO techniques in general). I’m often surprised by the (poor) quality of information they have. Throughout my years of SEO consulting, one of the greatest mysteries to me has been where these individuals get [...]

Each page on your website contains different content. What’s written on your homepage is different in content from what you might place on your products or services pages. This in turn, differs from what’s on your testimonials or contact us pages. You shouldn’t expect people to find your website by the “contact us” page.

Even though this is a pretty basic SEO question, getting listed in Google (and other search engines such as Yahoo and MSN/Live) varies based on several factors. Here are the most important points.

If you consider that search engine optimization is most likely the fastest growing area within the web design and website development industry, it’s actually surprising to find so few people who are qualified to teach it.