It’s time to stop postponing your SEO! Excuses for not optimizing your company’s website are wide ranging but all pretty poor. While millions of businesses continue to waste money for non-optimized websites, they also use lame excuses for not using SEO.
SEO is going mainstream but there are still a lot of people who don’t know about it and aren’t informed about it. To be sure, if the web design company you speak to about building your company website does not emphasize SEO, you’re being ripped off. I can’t emphasize that enough.
It’s amazing how many people I have this conversation with:
Prospect: “Well, we have a website but it’s not really to get new business.”
Me: “Then what IS it for? ”
Prospect: “Um, I’m not sure.”
Precisely. Far too many companies still have no clue as to what their website is for (not to mention what they should be doing with Twitter, Facebook, or other social media platforms).
In the past few months alone I’ve heard lots of excuses but here’s the best: “we have a website for pest control but it doesn’t really do anything for us so SEO is not for us.” Are you kidding me?! PEST CONTROL?! If your target market sees bugs and rodents in your household you want to get rid of NOW, you RUN to a search engine to find someone to come over as fast as possible.
It’s too expensive. Can you afford not to optimize?
I don’t know where to begin. Stop procrastinating. The best companies will work with you. They’ll listen to what you have to say and analyze your needs, then do most of the SEO work themselves.
I can’t compete. If you think it’s too competitive to optimize your website, then you should probably be planning to close your business soon. The world is going online. If you’re not there, you’re likely going to disappear.
Our current team says we can ignore it. I really hate this one. Once in a while I provide a quote and then hear “our current web design team says we don’t need SEO” which is moroninc. The reality is that the current team is afraid to be out of a job and rather than look out for their clients’ best interests, they tell them SEO isn’t needed. Arg, I hate that.
We’re new. So you’re saying that you don’t have a budget? That’s because you’re viewing optimization as a expense rather than an investment. It should be in your business plan. How much did your brochures cost you? What about the newspaper ads? Are you even tracking those? Most consumers begin searches with Google.
We’re afraid. I never really understood this one. Is it because they’re afraid of technology? They lack imagination and don’t want people to realize it?
There’s really no reason not to optimize your website. It’s a must. If you need help, let me know.