Companies that obsess over website rankings in search engine results pages are missing the big picture. Search engine optimization and Internet marketing is so much more than rankings. That said, while it’s short-sighted to simply look at search engine positions, being ranked on the first page and the associated tactics used to market websites can lead to…Details
There’s a growing number of people looking to get some worthwhile publicity and attention to their blog. You should be able to promote blogs of all types with this list. The best blog promotion strategies are those that make sense. Make sure there’s a connection and fit with your target audience. Also, most of these are…Details
We’re in the midst of the worst global economic disaster of this scale in history and companies around the world are scrambling to find strategies for marketing during a recession. Well, it turns out that Internet marketing and especially SEO remains a great investment for small and medium sized businesses. Companies that were benefiting from…Details
This is an article that is a long time coming. It’s incredible how many companies ask me for second opinions on other SEO companies’ work. It’s a fact that every search engine optimizer has to start somewhere. I understand that. However, the unfortunate truth is that far too many companies and freelancers are using SEO as…Details
I spend a lot of time providing consulting services to small businesses and educating potential clients about search engine optimization (and SEO techniques in general). I’m often surprised by the (poor) quality of information they have. Throughout my years of SEO consulting, one of the greatest mysteries to me has been where these individuals get their information from. To be clear, by information, I mean misinformtation, dated information, harmful information, and the very common simplified information.
I honestly don’t know why but there are a handful of items that continue to be mentioned in my discussions with small business owners. The most popular include:Details
Each page on your website contains different content. What’s written on your homepage is different in content from what you might place on your products or services pages. This in turn, differs from what’s on your testimonials or contact us pages. You shouldn’t expect people to find your website by the “contact us” page.Details
Even though this is a pretty basic SEO question, getting listed in Google (and other search engines such as Yahoo and MSN/Live) varies based on several factors. Here are the most important points. Links Pointing into Your Website If there is a link on another website pointing into yours, the search engine spider will follow…Details
If you consider that search engine optimization is most likely the fastest growing area within the web design and website development industry, it’s actually surprising to find so few people who are qualified to teach it.
In fact, almost no one in the industry does teach it. SEO is a very nebulous topic and grasping the larger picture on multiple levels can be difficult in and of itself so trying to put the information into a cohesive training course is that much more complicated.
Take for instance some of the general factors that must be considered in an SEO training program.
- The SEO as an art vs SEO as a science debate
- Trying to fit SEO into a comprehensive marketing plan
- The on-site SEO vs all-linking debate
- White-hat SEO vs Grey-hat SEO vs Black-hat SEO
- Internet marketing vs SEO
I will begin this post with my definition of Website Development Hell:
A point at which crucial decisions must be made and actions taken in order for a website to be completed. It indicates that a project has been stalled for an extensive period of time, typically far longer than was expected at the outset. This is generally coupled with a lack of a clear view of how or when the website work will be completed.Details