Let me start with the bottom line (making it the top line!): Your IT guy is not an SEO guy or a web guy. He’s an IT guy. So get him away from your website projects.

One commonly overlooked area of SEO is the variations in spelling within a language and region. This is the first of a series of three posts on International SEO.

Companies that obsess over website rankings in search engine results pages are missing the big picture. Search engine optimization and Internet marketing is so much more than rankings.

This is an article that is a long time coming. It’s incredible how many companies ask me for second opinions on other SEO companies’ work. It’s a fact that every search engine optimizer has to start somewhere. I understand that. However, the unfortunate truth is that far too many companies and freelancers are using SEO as [...]

I spend a lot of time providing consulting services to small businesses and educating potential clients about search engine optimization (and SEO techniques in general). I’m often surprised by the (poor) quality of information they have. Throughout my years of SEO consulting, one of the greatest mysteries to me has been where these individuals get [...]

If you consider that search engine optimization is most likely the fastest growing area within the web design and website development industry, it’s actually surprising to find so few people who are qualified to teach it.

What do you expect from your website? That is the first question you should ask if you plan to build a company website, re-design your current one, or implement an Internet marketing strategy. Through my seemingly countless consultations with business owners and corporate marketing executives, I have concluded that far too many are mislead when [...]