Just in case you were wondering, the word “FREE” is considered to be one of the most powerful words on the planet. It’s certainly one of the most excitement-eliciting words in the English vernacular. It’s astonishing how the mere mention of the word “free” affects people.
When is Free Acceptable?
There are some circumstances where getting something for “free” is acceptable like birthday parties and similar events. Other than that, when I hear the word free, I shy away, assuming it’s something sketchy. Maybe I’m just an educated consumer or perhaps a realist.
Online Promotion Takes Experience
To be successful at Internet marketing, one must spend a large amount of time and gain appropriate experience in the field. Online advertising and promotion is certainly not for everyone. It has become an increasingly complex process and people new to the industry often have a difficult time wrapping their heads around it (which is why I’m writing a book… to simplify it).
Everyone who works hard at something should expect to be rewarded for their efforts. So, the most experienced and in many cases, the best Internet marketers are those who’ve been around for some time. These same people will want to earn a good living as they help you, the business person, earn a good living.
Free Internet Marketing
Still, far too many people in this business and marketing consumed world equate free with something worthwhile. While it’s true that people could live their entire lives off of craigslist, it stands to reason that the free section is the ultimate expression of the Internet offering freebies. But, it ends there.
Conventional wisdom says that you need to spend a lot to get something good. If you want to have a great Internet marketing campaign, you need to hire a great Internet marketer and pay them what they’re worth. Now think of the logical opposite. That is, if you get free Internet marketing services, how good could they possibly be?
Stay away from free and cheap Internet marketing companies. They have the potential to do far more damage than you might understand at face value.