Over the last few years, I’ve been meeting people who claimed to be professional SEOs but then went on to say that they didn’t “do web design.” I find it difficult to believe that someone who excels at SEO does not know how to create a website. The two are largely intertwined, especially for small and medium-sized businesses. Read more…

One commonly overlooked area of SEO is the variations in spelling within a language and region. This is the first of a series of three posts on International SEO. Read more…

Companies that obsess over website rankings in search engine results pages are missing the big picture. Search engine optimization and Internet marketing is so much more than rankings. Read more…

There’s a growing number of people looking to get some worthwhile publicity and attention to their blog. You should be able to promote blogs of all types with this list. Read more…

We’re in the midst of the worst global economic disaster of this scale in history and companies around the world are scrambling to find strategies for marketing during a recession. Read more…

This is an article that is a long time coming. It’s incredible how many companies ask me for second opinions on other SEO companies’ work. It’s a fact that every search engine optimizer has to start somewhere. I understand that. However, the unfortunate truth is that far too many companies and freelancers are using SEO as a source of easy money (and making the pros look bad). Effective SEO takes experience and know-how.

Here are 10 signs that the SEO you hired is doing amateur work on your business’s website: Read more…

Part of SEO involves getting links to point from other websites into yours. Link building (or off-site SEO) is a tricky and delicate service. It’s also extremely time consuming and tedious if you do it properly (see the list below!). Read more…

I spend a lot of time providing consulting services to small businesses and educating potential clients about search engine optimization (and SEO techniques in general). I’m often surprised by the (poor) quality of information they have. Throughout my years of SEO consulting, one of the greatest mysteries to me has been where these individuals get their information from. To be clear, by information, I mean misinformtation, dated information, harmful information, and the very common simplified information.

I honestly don’t know why but there are a handful of items that continue to be mentioned in my discussions with small business owners. The most popular include: Read more…

Each page on your website contains different content. What’s written on your homepage is different in content from what you might place on your products or services pages. This in turn, differs from what’s on your testimonials or contact us pages. You shouldn’t expect people to find your website by the “contact us” page. Read more…

Even though this is a pretty basic SEO question, getting listed in Google (and other search engines such as Yahoo and MSN/Live) varies based on several factors. Here are the most important points.
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