That said, while it’s short-sighted to simply look at search engine positions, being ranked on the first page and the associated tactics used to market websites can lead to benefits beyond what you might expect when you hire an SEO company. High rankings can lead to increased sales but there’s more to it. I’d like to highlight some of the collateral benefits of effective SEO. These are based on the real life experiences of my clients.
- A major radio station was looking for a company that specializes in job placement to be featured on a one-hour show in a mid-afternoon hotspot. They simply searched for a job placement agency and my client was the first listing. Their company name was announced a dozen times over the hour. Web analytics showed that more people visited their website during that time.
- I published a press release for a client on a hot topic which was picked up by several media publications including a follow-up interview by a major newspaper in Sydney Australia. This lead to more links pointing into the client’s website thanks to the added publicity.
- One of my clients is a chef with a #1 ranking. He was asked to join a TV show thanks to his website which the producers found in a Google search.
- Several magazines and newspapers were looking to interview specialists in a variety of industries related to my clients. I had optimized their websites and their high rankings and persuasive websites lead to them getting featured. (This list includes me! I’ve been quoted multiple times in major newspapers thanks to my high rankings and expertise).
Note the my focus is mainly on website optimization. Surely getting involved in active social communities like Twitter can yield success as well.